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Apple – Start Something New
To celebrate the beginning of 2016, a time when resolutions are created and desires expressed for the coming year, we decided to create a campaign to inspire folks to turn their ideas into action.
We invited artists and creators around the world to create original artwork using Apple products to show what is possible on these devices, and so what is possible for all of us.
This work was unveiled in Apple retail stores around the world, and featured on apple.com.